Helping Spotify attract new artists with fast, typography-driven social films built for attention, clarity, and platform performance.
Client
Spotify
Industry
Media & Entertainment, Tech, Lifestyle & Culture
Service
Concept & Ideation, End-to-End Production, Creative Development
Techniques
2D
Awards
Spotify partnered with Clim Studio to create two fast, punchy typography-based films designed to capture the attention of potential new artists. The challenge was to make the message land instantly in social environments, where speed matters, sound is not guaranteed, and the work needed to perform clearly across multiple versions and formats.
We developed a typography-led motion approach built around rhythm, synchrony, and strong visual pacing, ensuring the films worked both with and without sound. Working closely with Spotify’s in-house creative and design teams, we delivered a set of assets that stayed true to the brand’s detailed design system while giving the campaign the energy, sharpness, and flexibility needed to perform across social platforms.
A type-driven social campaign.
Credits
Climent Canal, Hornet, Edgar Ferrer, João Lucas, Spotify.