Helping Samsung turn a static wallpaper into a global retail screensaver system across multiple Galaxy models.
Client
Samsung Galaxy
Industry
Tech & Retail
Service
End-to-End Production, Creative Development, Art Direction, Design, Motion Design, R&D, Animation, Concept & Ideation
Techniques
3D/CG
Awards
After our first collaboration, Samsung trusted Clim Studio again to expand its original wallpaper into a 30-second animated screensaver for multiple Galaxy devices, including the A24, A24 5G, A34 5G, and A54. Designed for phones displayed in retail stores worldwide, the work had to do two things at once: feel visually striking enough to capture attention in-store, while staying refined and calming enough to live naturally on the device itself. Our work helped them sell more than 60 Million units.
Working closely with Samsung’s in-house team and Cheil International, we developed a landscape-based animation system inspired by the original static artwork. We created the environments, shaped the motion language, and built a colour strategy that kept the different models visually connected while still easy to distinguish. The result was a cohesive screensaver experience that felt premium, ownable, and ready to perform consistently at global scale.
Screensavers Out Of This World.
Colour Study.
We do take colour very seriously.
Our RnD Process.
Credits
Climent Canal, Jack A., Cheil Worldwide, Jennifer Jaehyo Jung, Kyum Hoi Koo, Marcus Bakke, Josefina Llano, Liam Henderson, Mikhail Sedov, Vasiliy Filileev, Joseph Winston, Federicco Picci, Everthon Esteban, Edgar Ferrer, Ana Freitas.