Using an original CG short to show why strong ideas matter more than beautiful visuals alone.
Client
Clim Studio
Industry
Lifestyle & Culture
Service
Concept & Ideation, End-to-End Production, Creative Development
Techniques
3D/CG
Awards
Motion Design Awards
Nobjects: A Seat at the Table is a Clim Studio Original created to challenge a pattern we see too often in product visualisation: technically impressive work with little conceptual weight behind it. The project started with a simple belief — that beauty alone is not enough, and that even the most polished visual needs a real idea at its core to connect, persuade, and stay memorable.
We built the piece as an advertising-style film for a fictional product called EGAL, a table so overloaded with legs it becomes completely useless. Through humour, cinematic storytelling, and a deliberately absurd premise, the film became a sharper way to express our point of view as a studio: design matters, craft matters, but ideas are what give the work meaning. It is both a creative statement and a clear signal to future clients that we care about what the work says, not just how it looks.
Here's the Sit-uation: CG Animation has become Product Visualization's bestie, wowing us with jaw-dropping visuals – but, have we all forgotten about ideas? Nobjects is our playful way of showing that even the most absurd, imaginary products can tell a story—because great motion design isn't just about looks, it's about meaning. As the industry polishes pixels to perfection, we're here to remind you: Ideas do matter.
Teasers
Design & Animation
R&D
Credits
Climent Canal, Davide Pezza, Federico Picci, Chris Ntantos, Davide Pezza, Berta Terrassa, QB Sound. Chair Designs from Dimensiva: Bold Chair by Big-Game for Moustache, Bek Chair by Giulio Iacchetti for Casamania, Hawi s420 Chair by Mario Ferrarini for Lapalma, Belle Tub Chair by Arrmet Lab for Arrmet. VO Artists: Gweltaz Lavanan, Daniel Amerman, Mandy O'Neale, Eliza Chadwick, Cody J. Scarlett. Artwork on the wall by Sebastian Curi. Special Thanks to: Julien Gaboriau, Amanda Gaboriau, João Lucas, Steffen Knoesgaard, Janet Smith.