Helping Marvin create a brand ambassador that strengthened differentiation, improved user experience, and gave the brand a warmer voice.
Client
Marvin
Industry
Technology & Health
Service
Character Design & Animation, Concept & Ideation, End-to-End Production, Creative Development
Techniques
3D/CG, Character Animation
Awards
Motion Design Awards
Marvin partnered with Clim Studio to create a distinctive brand character that could help the company stand out in the mental health space while making its platform feel more approachable and supportive. The challenge was to develop a visual ambassador that could balance warmth and personality with the trust and sensitivity expected from a behavioural health service working with partners such as UCSF, Harvard Psychiatry, and UCLA.
We designed Marvin’s corporate character and built a supporting set of looping animations and static visuals for use across the platform and brand communications. From welcoming users to acknowledging progress and reinforcing key moments in the journey, the character gave Marvin a more flexible and emotionally intelligent way to communicate. The result was a brand asset that made the experience feel friendlier, more memorable, and more aligned with the company’s mission — while giving the business a scalable communication tool for future growth.
The creation of a brand ambassador.
"Marvin strikes the right balance between being serious and fun, feeling novel yet approachable."
The Perfect tool to grow their business.
Creative Process.
Credits
Climent Canal, Jonas Mosesson, Shut Up Claudia, Sebastian Pfeiffer, Albert Carruesco, Joao Lucas, Edgar Ferrer, Russell Etheridge, Jessica Herrera, QB Sound.