Helping Mr Porter turn its holiday campaign into a series of luxurious, social-first worlds built to capture attention and drive desire.
Client
Mr Porter
Industry
Luxury & Beauty, Retail
Service
End-to-End Production, Creative Development, Art Direction, Design, Motion Design, Animation, Concept & Ideation
Techniques
3D/CG
Awards
Motion Design Awards
The Motion Awards (Nominee)
Mr Porter partnered with Clim Studio to create its 2023 holiday social campaign, designed to showcase a curated selection of fashion, accessories, and footwear from some of the world’s most prestigious brands. The challenge was to create content that felt unmistakably premium while working at the speed social platforms demand — capturing attention fast, holding visual interest, and turning product discovery into something more immersive and memorable.
Working closely with Mr Porter’s in-house creative team, we developed three distinct CG worlds — Luxury, Contemporary, and Trend — each crafted to reflect a different side of its audience while staying part of one cohesive campaign language. Entered through the iconic Mr Porter packaging, these worlds gave the brand a more enchanting and ownable holiday expression. Alongside the main films, we also supervised a series of additional product bumpers, helping build a campaign system that felt elegant, cohesive, and designed to perform across formats and platforms.
Holiday Social Campaign 2023
Process
Merry Shopping,
everyone 🎄
Credits
Climent Canal, Jack A., Isabel Brooks, Luca Ostacchini, Sophie Hardcastle, Tonet Durà, Joules Trouvé, Joe Mortell, Carol Erique, Witold Markiewicz, Maksym Vysokolov, Mark Kostenko, Joe Mortell, Berta Terrassa, QB SOUND.