Helping Amazon to stand out and increase across-category awareness among their users.
Client
Amazon
Industry
Tech & Retail
Service
End-to-End Production Creative Development
Techniques
3D/CG
Awards
Motion Design Awards
Amazon came to us with a clear ambition: to elevate how people perceived the products across its retail categories while capturing attention more effectively on social platforms. From home decor and furniture to technology and sport, the goal was to make everyday products feel more premium, more desirable, and more distinctly Amazon within fast-paced digital campaigns.
We created a refined CG motion system designed to upgrade that perception at scale. Through short-form campaign films and a growing library of product visuals for print and digital use, we helped Amazon present products with more polish, clarity, and consistency. We also developed two different motion approaches for A/B testing, allowing Amazon to measure which visual direction generated stronger interaction. The result was clear: the simplest and fastest motion won, helping shape a more effective and ownable product communication system.
R&D
Credits
Climent Canal, Janet Smith, Jack A., Thomas Pomarelle, Witold Markiewicz, Sergio Fuego, Marcus Bakke, Nacho Velasco, Davide Pezza, Berta Terrassa, QB SOUND.