Helping Facebook launch Major Life Events with a new animated visual language built to increase expression, usability, and emotional range on the platform
Client
Industry
Tech, Lifestyle & Culture
Service
Motion Design, Design, Illustration, Animation, Art Direction, Concept & Ideation, Creative Development, Systems & Toolkits
Techniques
2D, Cell Animation
Awards
Clim Studio collaborated with Hornet and Facebook to create a new visual language for the platform’s Major Life Events tool — a feature designed to help users share important life moments even when they did not have the right photo to accompany them. The challenge was to build an animated system that could feel emotionally expressive and varied, while still working naturally inside the feed without becoming distracting or visually noisy.
We developed a library of 40 animated assets, including category animations and sentiment-based loops for emotions such as gratitude and grief. Each piece was carefully designed to feel subtle, alive, and relatable, striking the right balance between stillness and motion. The result was a flexible in-product content system that gave Facebook users a richer, more thoughtful way to communicate meaningful moments on the platform.
An animated graphic library to be used by the platform's users.
Sentiments.
Credits
Climent Canal, Nicolo Bianchino, Hornet, Hana Shimizu, Sang-Jin Bae, Kristin Labriola, Cathy Kwan, Claudia Gaspar, Stephanie Andreou, Riley Spencer, Clim, Nicolo Bianchino, Chris DeLorenzo, Stephen Kelleher, Pete McDonald, Dan Savage, Cari Vander Yacht, Clim, Nicolo Bianchino, Stephen Kelleher, Pete McDonald, Dan Savage, Moree Wu, Nicolo Bianchino, Edgar Ferrer, Peter Harp, Deekay Kwon, Jõao Lucas, Austin Roberts, Hyo Bin Kang, Tyler DiBiasio, Krystal Downs, Ella Dobson, Seongjin Yoon.