Helping Facebook turn instructional content into a more engaging video series built for clarity, simplicity, and user connection.
Client
Industry
Tech, Lifestyle & Culture
Service
Motion Design, Design, Illustration, Art Direction, Animation, Art-Driven Live Action, Concept & Ideation, Creative Development, Mixed Media
Techniques
2D, Cell Animation, Mix Media, Live Action
Awards
In collaboration with Hornet and Facebook’s internal team, Clim Studio helped create a series of educational videos designed to make practical information easier to understand and more enjoyable to watch. The challenge was to communicate useful how-to content clearly, while avoiding the dry or overly functional tone that often weakens instructional material.
We developed a mixed-media approach combining live action, cel animation, and 2D design to give the series a more human and approachable feel. Across 13 how-to videos, we also helped organise and simplify the information so each piece focused on what users really needed to know. The result was a more engaging educational system that made Facebook’s content feel clearer, lighter, and easier to connect with.
How Tos made fun.
We created 13 How-Tos in total.
Credits
Climent Canal, Hornet Inc, Hana Shimizu, Greg Bedard, Cathy Kwan, Joel Kretschman, David William Turner, Matt Workman, Stephanie Andreou, Christen Smith, Jenni Yang, Matt Caldamone, Lily Feng, Mark Pecoraro, Kaya Ono, Mike Luzzi, Angela DeVito, Mark Pecoraro, Nivedeta Sekar, Sean McBride, Zoya Baker, John Harrison, John Mattiuzzi, Lee Gingold, Peter Fink, Paul Todaro, Ted Wiggin, Yussef Cole, Nate Spengler, Michael Yetter, Chris Clarke, Matt Walker, Matt Cryan, Justin Hullinger, Jon Osterman, Ben Kress, Maxwell Sorenson, Peter Erickson, Tim McDonald, Casey Follen, Jeni Zaharian, Ryan Cavataro, Sean Kiely, Foreground Inc., Adam Lundberg, Brandon Spruill, Cathy Kwan, Emma Lovewell, Jay Wen, Jade Eshele, Nydia Norvill, Squeak E Clean, Elisabeth Sexton, James Smith, All Star Animals, Joanne Francisco, Jeff Goldenbaum, Erika Bettencourt, Ethan Christy, Jamal Heravi, Jamie Pizzaro, Max Gellar, Charlie Waters.