Helping Logitech turn ergonomic guidance into a distinctive character-led content system built to educate, engage, and strengthen the brand experience.
Client
Logitech
Industry
Tech & Retail
Service
Character Design & Animation, Concept & Ideation, End-to-End Production, Creative Development
Techniques
3D/CG, Character Animation
Awards
Motion Design Awards
Logitech partnered with Clim Studio to create a visual language for its home-ergonomics website — one that could make practical guidance feel more engaging, accessible, and ownable. The challenge was to support educational content with assets that felt clear and useful, while giving the platform a stronger sense of personality and warmth.
We developed a CG character-based system made up of animated loops, static images, and branded props, all built around a simple, graphic, and human visual style. Inspired by Logitech’s brand, the characters helped turn functional tips into more memorable communication moments, giving the website a distinctive identity and a flexible content toolkit designed to make the experience feel friendlier, smarter, and easier to connect with.
Gold Mention on the IDA Graphic Design of the Year Award.
Making part of our characters' bodies invisible felt like the perfect way to communicate ergonomics in a every subconscious level.
"Your body is at its best when you don't feel it at all."
Bumpers.
Creative Process.
Credits
Climent Canal, Gabriel Saurer, Edgar Ferrer, Sebastian Pfeifer, Laura Sirvent, Albert Salinas, João Lucas, Min Ryu, Felo Lira, Martin Ihle, Michael Kirwan & Pierre Sponchiado.