Helping Amazon Alexa turn a complex grocery-saving message into a distinctive mixed-media TV campaign built for clarity, energy, and brand impact.
Client
Amazon Alexa
Industry
Tech, Retail, Media & Entertainment
Service
Art Direction, Concept & Ideation, Creative Development, End-to-End Production, Design, Animation, Art-Driven Live Action, Mixed Media, Motion Design
Techniques
3D/CG, 2D, Mix Media, Live Action
Awards
Motion Design Awards
Amazon Alexa partnered with Clim Studio to promote new ways to shop and save on everyday grocery items through a 30-second TV campaign. The challenge was to communicate a layered retail message in a way that felt immediate, easy to follow, and visually strong enough to stand out in a crowded advertising space.
We developed a mixed-media film combining live action, tactile CG, and graphic editorial composition to make the message feel both clear and memorable. By bringing together purposeful imperfections, bold colour, and dynamic split-screen storytelling, we helped Amazon transform a functional communication need into a campaign that felt vibrant, smart, and unmistakably branded.
Squeezing the Mix Media juice.
A Clear & Clever Film.
The Best of Both Worlds:
CG & Live-Action
Credits
"Climent Canal, Hornet, Fake Studio, Jack A., Annie Loye, Kimberly McGregor, Meredith Abbot, Hana Shimizu, Karen Lawler, Kristin Labriola, Ashley Monaghan, Dez Stavracos, Sarah Keshishian, Joan Janer, Marta Antón, Federico Picci, Everthon Estevan, Bruno Moncada, Marcus Bakke, Amanda Godreau, Ana Freitas, Eduardo Altarriba, Eduardo Altarriba, Rosa Maria Nokonoko, Carlos Pequerul, Álex Pizzi, Gisela Borbon, Sergi Lafuente, Jordi Subirats, Jordi Gimeno, Gabriel Arribas, Antonio Alcade, Francisca Torres, Marta Martínez, Iris, David Medina, Alejandra Alaff from Caasting, Aina Ballesteros, Pol Pastor, Jon Chun, Lizzy Dolce, Vanessa Carney, Dylan Leslie, Shawn King, Bruno Moncada, Andrew Henrique, Quico Noizeux, Grayson Media
Sound Design, Tyson Kuteyi, Liana Bdewi."