Helping Helia launch the Elaia bag with a premium CG film designed to elevate product desirability and define the collection’s debut.
Client
Helia
Industry
Luxury & Beauty
Service
Animation, Art Direction, Concept & Ideation, Creative Development, Design, End-to-End Production
Techniques
3D/CG
Awards
Motion Design Awards
The Lovie Awards (Shortlisted)
London Fashion Film (Shortlisted)
Berlin Fashion Film (Shortlisted)
Helia commissioned Clim Studio to create the launch film for the Elaia bag, one of its most iconic leather pieces. The challenge was to introduce the collection in a way that felt refined, feminine, and unmistakably premium, while giving the product a strong visual presence for its worldwide launch.
We developed a cinematic CG-led film built around light, material, and atmosphere, designed to express the brand’s Mediterranean sensibility and handcrafted quality. With highly accurate 3D modelling and a careful focus on finish, texture, and movement, we helped Helia present the Elaia bag as a desirable hero product through a launch asset that felt polished, ownable, and ready to lead the collection’s debut.
Mediterranean Whisper.
A visual language of perfumed light and salty breeze, nurtured by elegancy and proudly feminine.
A brand and new identity.
Went all-in for an Editorial Language.
Credits
Climent Canal, Jack A., Witold Markiewicz, Dimitrios Sakkas, QB SOUND.