Helping Roger & Gallet turn its hero summer products into a vibrant global motion campaign built to increase desirability, consistency, and online engagement.
Client
Roger & Gallet
Industry
Retail, Luxury & Beauty
Service
End-to-End Production, Creative Development, Art Direction, Design, R&D, Animation, Concept & Ideation, Consultancy
Techniques
3D/CG
Awards
The Lovie Awards – Best Art Direction
The Lovie Awards – People Award
Motion Design Awards
Roger & Gallet commissioned Clim Studio to create a worldwide online campaign for three of its most iconic product lines: Wellbeing Soap Boxes, Solid Perfumes, and Water Fragrances. The challenge was to build a visual system that could celebrate the products’ ingredients and freshness while giving the brand a more striking, contemporary, and ownable presence across digital platforms.
We developed a colourful motion language inspired by Pop Art, combining vibrant botanicals, fruit elements, and a youthful sense of rhythm to create a campaign that felt joyful, premium, and instantly recognisable. The result was a family of films and supporting loops designed to showcase each product line clearly, strengthen the new visual direction, and give Roger & Gallet flexible campaign assets built to capture attention and generate online engagement.
A colorful visual language that unfolds on a series of films to help advertise their 3 most famous products.
Pop Thats Pops!
Credits
Climent Canal, Jack A., Everthon Estevan, Witold Markiewicz, Thomas Pomarelle, Berta Terrassa, QB SOUND, Marie Binois, Margaux Barbier.