Helping Samsung turn Milan Design Week into an immersive brand experience built around its design philosophy.
Client
Samsung Design
Industry
Lifestyle & Culture, Media & Entertainment
Service
End-to-End Production, Creative Development, Art Direction, Design, R&D, Animation, Concept & Ideation, Consultancy
Techniques
3D/CG
Awards
IF Design Awards.
Clio Awards (Shortlisted)
Motion Design Awards
For Fuorisalone 2024, Samsung and Cheil invited Clim Studio to create the digital content for the brand’s exhibition at Milan Design Week. The challenge was not to make product visuals, but to build a large-scale audiovisual experience that could translate Samsung’s vision of harmony between humans and technology into something spatial, emotional, and memorable for a live audience.
We developed the visual language for a multi-room installation designed around immersion, rhythm, scale, and interaction. Across large LED surfaces, projection-led environments, reflective architecture, and multichannel sound, the work had to feel coherent, contemplative, and unmistakably Samsung. The result was an exhibition experience that helped the brand show up in a more cultural, experiential, and future-facing way at one of the design world’s most visible stages.
Exhibit at The Fourisalone MDW2024
Contemplative, Meaningful, Dream-like Experiences
Exhibit at The Fourisalone MDW2024
Innovative Room
Harmonious Room
Infinite Dream Room
RND Exploration
Credits
Climent Canal, Jack A., Tonet Dura, Federica Bertot, Pablo Schiavo, Jitin John, Everthon Estevan, Wendy Eduarte, João Lucas, Witold Markiewicz, Federico Piccirillo, Marcus Bakke, SergioFuego Damonte, Steffen Knoesgaard, Berta Terrassa, QB Sound, SILO lab, Cheil International , Yun Jang, Xiao Feng, Rosa Wang, Hee Jin, Kyum Hoi Koo.